Eben PaganDiscovery Hub

How to Name Products and Content for Maximum Perceived Value

7Steps4Clip evidence2Anchor concepts6Taught in programs
How-ToFrom the source
“How to Name Content to Increase Perceived Value -- Eben Pagan's systematic approach to creating names that multiply perceived value by 10x-100x”
From:Naming Content Increase Value

Steps

  1. Identify what to name

    Choose concepts, techniques, methods, products, or any content that needs naming

  2. Brainstorm multiple options

    Write down various name ideas without filtering initially

  3. Score emotion value

    Rate each name option on a scale of 1-100 for emotional impact

  4. Use power words

    Choose emotional, distinctive, result-oriented words over logical, common ones

  5. Focus on results

    Promise powerful results in the name rather than describing process or theory

  6. Add memorability techniques

    Incorporate alliteration, rhyme, or natural rhythm to increase recall

  7. Test the name

    Ensure it grabs attention, promises benefits, triggers feelings, and sticks in mind

Relevant Clips4

  • How-To

    How to Name Content to Increase Perceived Value -- Eben Pagan's systematic approach to creating names that multiply perceived value by 10x-100x

  • How-To

    How to Create an Unforgettable Business Name -- Use phonological loop psychology to create names that stick in customers' minds automatically

  • How-To

    How to Choose a Company Name That Converts -- Apply Eben Pagan's naming strategy to create a company name that attracts the right customers

  • How-To

    How to Create Powerful Product Names -- A systematic approach to naming products and concepts that become impossible to forget