How to Build Rapport with Customers and Audiences

5Steps3Clip evidence2Anchor concepts5Taught in programs
How-ToFrom the source
How to Build Rapport Through Matching and Mirroring -- A systematic approach to building unconscious rapport with customers by synchronizing with their physical and vocal patterns

Steps

  1. Observe body language

    Notice their posture - how they hold their shoulders and head, and their gestures - how they move their hands, head, and face

  2. Match movement patterns

    Approximate how they hold and move their body, including the speed of their gestures and whether they're expressive or reserved

  3. Mirror eye contact style

    Notice whether they make direct eye contact frequently or look away, and match their general pattern

  4. Sync voice characteristics

    Listen to their voice tone and speed, then match the general pace and whether they speak musically or more monotone

  5. Capture the spirit

    Focus on getting the spirit of their physical and vocal presence rather than exact imitation to avoid seeming like you're mocking them

Relevant Clips3

  • How-To

    How to Build Rapport Through Matching and Mirroring -- A systematic approach to building unconscious rapport with customers by synchronizing with their physical and vocal patterns

  • How-To

    How to Connect with Students When Teaching Live -- A technique to create genuine rapport and connection when teaching online or to virtual audiences

  • How-To

    How to Build Rapport in Three Levels -- A systematic approach to building physical, emotional, and mental rapport with anyone