Eben PaganDiscovery Hub

How to Build an Education-Based Marketing System

5Steps3Clip evidence2Anchor concepts5Taught in programs
How-ToFrom the source
“How to Create Educational Marketing Content That Builds Trust -- Joe Polish's method for creating consumer guides that establish expertise and remove buyer fear”
From:Eben Interviews Joe Polish

Steps

  1. Identify Common Questions

    Create titles like 'Seven questions to ask a [professional] before you hire them' that address what buyers should know

  2. Address Costly Mistakes

    Develop content around 'Eight mistakes to avoid when choosing a [service provider]' to position yourself as the expert

  3. Expose Industry Ripoffs

    Create guides on 'How to avoid four [industry] ripoffs' to build trust by protecting prospects

  4. Focus on Value vs Price

    Include education on 'The importance of value versus price' to justify your premium positioning

  5. Make It Educational

    Ensure your content looks useful and valuable rather than like a sales brochure to reduce sales resistance

Relevant Clips3

  • How-To

    How to Create Educational Marketing Content That Builds Trust -- Joe Polish's method for creating consumer guides that establish expertise and remove buyer fear

  • How-To

    How to Build an Education-Based Marketing System -- Create a marketing system that builds trust through massive value delivery before asking for sales

  • How-To

    How to Use Education as Stealth Marketing -- A three-part framework for educating prospects to build trust while guiding purchase decisions