Product Curriculum Design
StrategyProduct Curriculum Design is a strategic approach that transforms traditional product lines into interconnected learning sequences, where each product becomes its own defensible category while linking together to guide customers through progressive, multi-step development. Rather than offering isolated solutions, this method creates a cohesive educational journey that builds customer capability systematically.
About Product Curriculum Design
Product Curriculum Design is a strategic approach that transforms traditional product lines into interconnected learning sequences, where each product becomes its own defensible category while linking together to guide customers through progressive, multi-step development. Rather than offering isolated solutions, this method creates a cohesive educational journey that builds customer capability systematically.
Pagan demonstrated this by evolving from general products like 'Double Your Dating' to more specific categories, then 'daisy chaining' all products together in a linked curriculum format that guides customers through connected developmental stages.
Perspective
“Create product lines with isolated solutions targeting different customer needs”
Design products as curriculum sequences where each defensible category connects to guide progressive customer development
Evidence 2
Transform your product strategy from a product line to a product curriculum by creating each product as its own defensible category
Pagan evolved from general products like 'Double Your Dating' and 'Advanced Dating Techniques' to specific category-focu
From: How To Sell Multiple Products To Your Customersat 1:02Link products together in a curriculum format to guide customers through multi-step development rather than offering isolated solutions
Pagan 'Daisy chained all of these products together and linked them' creating a curriculum where customers progress thro
From: How To Sell Multiple Products To Your Customersat 5:16Evidence
Pagan demonstrated this by evolving from general products like 'Double Your Dating' to more specific categories, then 'daisy chaining' all products together in a linked curriculum format that guides customers through connected developmental stages.
Source Content 1
How To Sell Multiple Products To Your Customers