Desperate customers look outside themselves for solutions and become more susceptible to external fixes rather than taking personal responsibility

Eben explains that when customers are triggered by fear or desperation, 'they get pulled into their old lizard brain' and 'lose a lot of their consequential thinking' - becoming 'much more of a victim in their mind' and thinking 'There's gotta be some pill I can take. There's gotta be something I can do. Someone has to make some decision out there'