Eben PaganDiscovery Hub

How to Create Content Using the Three-Brain Model

4Steps5Clip evidence2Anchor concepts4Taught in programs
How-ToFrom the source
“How to Create Content Using the Three-Brain Model -- A systematic approach to creating content that addresses all three aspects of human psychology for maximum impact and engagement.”
From:How To Create A Piece Of Content

Steps

  1. Open with reptilian-brain hooks

    Begin with novelty, danger, or curiosity that bypasses analysis. The reptilian brain decides whether to keep paying attention in the first few seconds.

  2. Build limbic engagement next

    Once attention is captured, shift to story, emotion, and identification. The limbic brain decides whether the content is for me.

  3. Deliver neocortex substance third

    Only after the lower brains are bought in, deliver the analytical content — frameworks, data, step-by-step procedures. The neocortex now wants to learn.

  4. Sequence for the full brain stack

    Never lead with the analytical content first. Reptilian → limbic → neocortex is the order the brain actually evaluates incoming information.

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