Three-Brain Communication Model
FrameworkThe Three-Brain Communication Model is a framework for effective communication that recognizes humans have three distinct brains - the reptilian brain (survival/physical), mammalian brain (emotions/bonding), and neocortex (logical thought) - which evolved on top of each other but operate independently and often in conflict. To communicate effectively, you must address all three brains simultaneously, understanding that the primitive and emotional brains hold the real power and control the logical brain, not the other way around.
About Three-Brain Communication Model
The Three-Brain Communication Model is a framework for effective communication that recognizes humans have three distinct brains - the reptilian brain (survival/physical), mammalian brain (emotions/bonding), and neocortex (logical thought) - which evolved on top of each other but operate independently and often in conflict. To communicate effectively, you must address all three brains simultaneously, understanding that the primitive and emotional brains hold the real power and control the logical brain, not the other way around.
Based on Dr. Paul MacLean's triune brain theory, this model is supported by Albert Mehrabian's research showing 93% of communication is non-verbal (55% body language, 38% voice tone, only 7% words), and social psychology research demonstrating how surrounding people unconsciously program our perceptions and decisions.
“The primitive and emotional brains are where all the real power lies and they control the thinking brain, not the other way around”
— Eben Paganon Explaining why logical arguments alone fail to persuade
Perspective
“Effective communication is primarily about logical arguments and the right words”
Real communication power lies in addressing the primitive and emotional brains that control human behavior, with words being only 7% of the equation
Evidence 24
Body language accounts for 93% of all communication - 55% facial and body expression, 38% voice tone, only 7% words
Albert Mehrabian's Psychology Today research showing 7% words, 38% voice tone, 55% facial/body expression
From: 5 Most useful Tips for Body Language 2020 Part 1 | David DeAngelo ...at 22:41Women are naturally up to 10 times better at sending and receiving body language communications than men
Scientific estimates showing women's superior body language processing abilities
From: 5 Most useful Tips for Body Language 2020 Part 1 | David DeAngelo ...at 21:30The universal human mating sequence: eye contact, verbal contact side-by-side, face-to-face interaction, hand-to-arm contact, arm around waist, mouth-to-mouth contact, then escalation to intimacy
Anthropological research on human primate mating behaviors broken into over 50 detailed steps
From: 5 Most useful Tips for Body Language 2020 Part 1 | David DeAngelo ...at 102:36The three-brain system consists of the reptilian 'me' brain for survival, the mammalian 'we' brain for social bonding, and the logical brain to coordinate them
Pagan describes the reptilian brain as handling physical survival and fight-or-flight responses, the emotional brain as
From: Communicating With Yourselfat 15:04Humans have three distinct brains that evolved on top of each other: the primitive brain (brain stem/limbic system), the emotional brain (mammalian brain), and the logical brain (cortex/frontal lobes)
Based on Dr. Paul MacLean's triune brain theory, with the primitive brain containing the amygdala, the mammalian brain h
From: Creating Successful Habitsat 0:30The primitive and emotional brains are where all the real power lies and they control the thinking brain, not the other way around
The older brains control concerns like sex, power, controlling others, feeling threatened, getting love, affection, and
From: Creating Successful Habitsat 1:33The three brains operate very efficiently individually but are not well connected to each other, creating inner conflict when they disagree
When stuck in life and feeling pulled in multiple directions, it's because the physical, emotional, and logical brains c
From: Creating Successful Habitsat 2:37The three-brain model addresses the reptilian brain (physical/survival), mammalian brain (emotional/bonding), and neocortex (logical/abstract thought)
Based on Dr. Paul McLean's triune brain theory, Eben explains these three brains evolved over millions of years and hand
From: How To Create A Piece Of Contentat 4:03The reptilian brain evolved to deal with the physical world, managing fight or flight responses and keeping the body alive
Eben describes this as the ancient hind brain at the top of spinal cord that beats our heart and manages survival functi
From: How To Create A Piece Of Contentat 5:09The mammalian brain handles emotions and allows bonding with others and feeling affection toward people in our tribe
Eben explains emotions are abstracted physical things that stand in for physical responses, making us more subtle and se
From: How To Create A Piece Of Contentat 5:45Evidence
Based on Dr. Paul MacLean's triune brain theory, this model is supported by Albert Mehrabian's research showing 93% of communication is non-verbal (55% body language, 38% voice tone, only 7% words), and social psychology research demonstrating how surrounding people unconsciously program our perceptions and decisions.
Source Content 8
5 Most useful Tips for Body Language 2020 Part 1 | David DeAngelo ...
How To Create A Piece Of Content
Creating Successful Habits
The 3 Brain Types We All Have And Why They Are Important
The Difference Between Sharing and Selling YOUR STORY
Communicating With Yourself
Powerful Communication Strategies
How To Focus Better