Internet matches niche specialty to global audience

The internet eliminates the geographic constraint that used to cap what was possible with a niche specialty. Before, you were limited to whoever lived near you. Now you can identify your unique gifts and personality type, then use the internet to find the exact people globally who are interested in that specialty. Three and a half billion connected people means even the most specific niche has a viable audience. This is the single biggest structural advantage for knowledge entrepreneurs today: you don't have to be everything to everyone in your city. You can be highly specific and find the people who need exactly what you uniquely offer. Niche depth beats broad appeal at every level of the digital economy.