Customer empathy simulator requires suspending your own assumptions

First, set aside your own thinking and biases so you can run an objective simulator in your brain. Then actually imagine what it's like to be your customer — close your eyes, lean back, and ask yourself what they're thinking and experiencing. Don't judge whether their thoughts are right or wrong; just imagine being in their shoes. This is how you generate real market insight rather than projections of your own preferences. When you can authentically inhabit your customer's perspective, you discover problems they have that you would never have identified from your own viewpoint. Most marketing fails because the creator never actually made this shift.