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30-day give-give-give-get sequence maps every prospect touchpoint

Before you write your first marketing email, script the entire 30-day prospect journey using the 'give, give, give, get' formula. Map out every touchpoint from first contact through purchase and ensure that at every point the prospect receives more value than they're being asked to provide. Think about it like building a friendship — find common ground, share vulnerable stories, anticipate the questions they'll have before they ask them. Use the SPIN framework: ask about their situation, the problems they're experiencing, the implications of those problems, and what would happen if they solved them. Then read back what they told you. That mirroring is one of the most powerful connection-building moves in sales.

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Before you write your first marketing email, script the entire 30-day prospect journey using the 'give, give, give, get' formula. Map out every touchpoint from first contact through purchase and ensure that at every point the prospect receives more value than they're being asked to provide. Think about it like building a friendship — find common ground, share vulnerable stories, anticipate the questions they'll have before they ask them. Use the SPIN framework: ask about their situation, the problems they're experiencing, the implications of those problems, and what would happen if they solved them. Then read back what they told you. That mirroring is one of the most powerful connection-building moves in sales.

Relevant Clips2

  • Answer1:41

    Give Give Give Get Formula for 30-Day Prospect Timeline

    Start by scripting a 30-day timeline using the 'give, give, give, get' formula. Map out every touchpoint from their first contact through purchase, ensuring they always receive more value than they provide. Think like you're building a friendship - find common ground, share vulnerable stories, and anticipate their questions.

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  • Answer13:14

    SPIN Selling: Four Questions That Create Connection

    SPIN stands for Situation, Problem, Implication, and Need-payoff. You ask questions about their current situation, what problems they're experiencing, what implications those problems cause, and what would happen if they could solve them. Then read back everything they told you to create powerful connection.

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