Offering Incentives As Motivation Could Backfire On You
Eben Pagan explains why business incentives are one of the most dangerous ideas in business and can destroy intrinsic motivation. He shares psychological research and real-world examples of how rewards can backfire, encouraging entrepreneurs to be extremely cautious when implementing incentive systems.
Teachings 6
Incentives are one of the most dangerous ideas ever to hit business and should be used with extreme caution
Eben Pagan states he has never heard of a system to quickly give people intrinsic motivation, but has heard of experiments that can quickly kill it through incentives
External rewards can destroy intrinsic motivation, making people lose interest in activities they previously enjoyed
Research experiment with children and coloring books: kids given gold stars for coloring lost interest when rewards were removed, while kids who colored without rewards continued to be interested
Incentives create 'game the system' behavior where people focus on working the system rather than achieving genuine results
Story from Wheeler's 'Understanding Variation' about a shift supervisor who moved finished products back onto the conveyor belt to get them counted twice for bonus payments, causing inventory losses and getting multiple plant managers fired
People motivated by incentives are often smooth talkers who over-promise and under-deliver to meet their targets
Eben describes how incentivized salespeople talk clients into things by 'promising a little more than you can really deliver,' creating conflict between sales teams and technical/manufacturing departments
Find star performers who operate on long-term thinking rather than short-term incentive-driven behavior
Eben recommends finding people who 'know that in the long run if they perform they're gonna get the check...it's gonna work out for them' rather than those motivated by immediate rewards
Share wealth and proceeds fairly with your team while avoiding performance-based incentive traps
Eben advocates to 'share the wealth of course share the proceeds that come so that everyone looks around and says yep this is fair this makes sense' while being careful with incentives
Perspectives 2
Once you introduce incentives, you cannot test whether people would have performed without them, creating a permanent dependency
Eben explains that changing commission processes on salespeople 'doesn't usually go over very well' and once someone gets something 'it's theirs forever'
Advertising can 'unsell' customers just like incentives can demotivate employees
David Ogilvy in 'Ogilvy on Advertising' talks about how advertising can unsell customers - you can spend money on ads that makes them not buy
Quotable Moments 4
“incentives in my personal opinion are one of the most dangerous ideas ever to hit business”
— Eben Pagan“once someone gets something it's theirs forever that's it it just gets integrated in as theirs forever”
— Eben Pagan“the first type of behavior that it creates is how do I work the system how do I game the system to get what I want to get out of it”
— Eben Pagan“be very careful with incentives they do not work out logically the way you think they are going to”
— Eben Pagan
How to Build a Team Without Dangerous Incentives
A framework for motivating employees through long-term thinking rather than short-term reward systems
- 1
Avoid Performance Incentives
Be extremely careful with incentive systems and test them thoroughly if you must use them, paying attention to unintended consequences
- 2
Hire Long-Term Thinkers
Find star performers who operate on the understanding that consistent performance leads to long-term rewards rather than immediate incentives
- 3
Share Wealth Fairly
Share proceeds and wealth with your team in a way that feels fair and makes sense to everyone without creating performance-based dependencies
- 4
Preserve Intrinsic Motivation
Protect natural motivation by avoiding external rewards that can kill people's inherent interest in their work
Questions Answered
Why are business incentives dangerous for employee motivation
“incentives in my personal opinion are one of the most dangerous ideas ever to hit business”
— Eben Pagan
Incentives can destroy intrinsic motivation by turning enjoyable work into transactional behavior. Research shows people lose interest in activities they previously enjoyed once external rewards are removed.
What happens when you remove business incentives from employees
“once someone gets something it's theirs forever that's it it just gets integrated in as theirs forever”
— Eben Pagan▶ 5:16
You cannot successfully remove incentives once they're implemented. Employees expect to keep them permanently, and you lose the ability to test whether they would perform without rewards.
How do incentives cause employees to game the system
“the first type of behavior that it creates is how do I work the system how do I game the system to get what I want to get out of it”
— Eben Pagan▶ 5:28
Incentives shift focus from genuine performance to manipulating metrics for rewards. This creates behavior focused on working the system rather than achieving real results for the business.
What type of employees should you hire instead of incentive-driven ones
“I prefer to find stars who that's just not really how they operate they know that in the long run if they perform they're gonna get the check”
— Eben Pagan▶ 7:56
Hire star performers who think long-term and understand that consistent performance will be rewarded over time, rather than those motivated by immediate incentives and rewards.
Can you test if someone would work without incentives
“how are you gonna ever know whether or not they would have done it on their own how are you gonna figure it out now you're stuck there is no test after that”
— Eben Pagan▶ 4:24
No, once you introduce incentives you lose the ability to test natural motivation. There's no way to determine if someone would have performed the task without the reward.
What problems do incentivized salespeople create
“the people that are motivated by incentives are the smooth talkers and so you give them an incentive to do something and then what do they do they talk people into stuff by promising a little more than you can really deliver”
— Eben Pagan▶ 7:25
Incentivized salespeople often become smooth talkers who over-promise to hit their targets, creating conflicts with technical teams who must deliver what was promised but can't be delivered.
Summary
The Hidden Dangers of Business Incentives
Eben Pagan opens with a controversial stance that incentives are among the most dangerous business ideas ever implemented. He warns entrepreneurs to be extremely cautious when using them, as there are no systems to quickly give people intrinsic motivation, but there are proven ways to destroy it through external rewards.
Research Evidence: How Rewards Kill Natural Interest
A psychological experiment with children and coloring books reveals the counterintuitive truth about incentives. Kids rewarded with gold stars lost interest in coloring when rewards were removed, while unrewarded children maintained their natural enthusiasm. This demonstrates how external incentives can destroy intrinsic motivation.
The Permanent Trap of Incentive Dependency
Once incentives are introduced, they become permanent expectations that cannot be removed. Eben explains that changing commission structures typically fails because employees view rewards as permanently theirs, and you lose the ability to test whether they would perform without incentives.
Real-World Examples of System Gaming
A manufacturing story illustrates how incentives create 'work the system' behavior. A supervisor compensated on production moved finished products back onto conveyor belts to get double-counted, causing inventory losses and multiple management firings before the scheme was discovered.
Building Teams Without Incentive Traps
The solution is finding star performers who think long-term rather than chasing immediate rewards. These people understand that consistent performance leads to fair compensation over time, while incentive-driven employees often become smooth talkers who over-promise and under-deliver.

Counterpoint
Claim: “Incentives and rewards motivate people to perform better”
Reframe: Incentives can destroy intrinsic motivation and create system-gaming behavior that hurts long-term performance
Psychological research with children showed that those rewarded with gold stars for coloring lost interest when rewards were removed, while unrewarded children maintained their natural interest
Claim: “You can always remove incentives if they're not working”
Reframe: Once incentives are introduced, you create permanent dependency and can never test natural motivation again
Eben explains that changing commission processes on salespeople doesn't go over well because 'once someone gets something it's theirs forever'
Key Points 8
Incentives are one of the most dangerous ideas ever to hit business and should be used with extreme caution
External rewards can destroy intrinsic motivation, making people lose interest in activities they previously enjoyed
▶ 2:38Once you introduce incentives, you cannot test whether people would have performed without them, creating a permanent dependency
▶ 4:44Incentives create 'game the system' behavior where people focus on working the system rather than achieving genuine results
▶ 5:48People motivated by incentives are often smooth talkers who over-promise and under-deliver to meet their targets
▶ 7:25Find star performers who operate on long-term thinking rather than short-term incentive-driven behavior
▶ 7:56Advertising can 'unsell' customers just like incentives can demotivate employees
▶ 1:02Share wealth and proceeds fairly with your team while avoiding performance-based incentive traps
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