Rate words on a 1-100 emotion scale where 'fish' might score 5 while 'shark' scores 80-90 due to primal fear responses
Eben gives the specific scoring system: 'the word fish, you know, that might have an emotion value of like five or something might trigger a little bit of emotion. Whereas the word shark, okay, that has an emotion value. oh, I don't know, of maybe 80 or 90'
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