Genuine enthusiasm is the most overlooked and powerful element in building trust and authority in sales presentations - if you're not enthusiastic about what you're selling, it's nearly impossible to

Eben states he's 'known a lot of salespeople, been a salesperson, hired and trained a lot of people' and emphasizes that 'enthusiasm is really infectious' and 'when you've got someone who's genuinely excited about the thing that they're selling, it's almost impossible to not get caught up in their motivation'