Consumerism is a philosophy that emerged in the last 100 years, shifting from buying based on needs to buying for self-expression, status, and economic growth - but it's designed to make you feel insecure

A hundred years ago, consumerism didn't exist—people bought based on needs, not wants. Modern consumerism involves conspicuous consumption and status-seeking behavior fostered by large companies who profit from keeping people insecure. Understanding this helps entrepreneurs escape the consumer trap and build real wealth.