Steps
Start with your expertise
Choose a business area where you already have knowledge, skills, or natural talents rather than starting completely from scratch.
Focus on benefits over features
Identify the specific benefit, result, solution, or relief your customers want rather than the features of your product.
Show the process in action
Demonstrate the simple action steps customers will take and exactly how they'll achieve their desired outcome.
Increase perceived value
Add informational bonuses and clearly show how your solution helps them get what they want faster and easier.
Package professionally
Invest $100-300 in professional design because people judge products by their appearance.
Create memorable names
Use names that describe benefits and include repetitive sounds like alliteration to make them impossible to forget.