Steps
Start adding value immediately
Begin providing value from the first contact, before customers purchase anything from you
Interact one-on-one initially
Manually interact with customers through email and online conversations to understand their patterns, fears, and desires
Identify common patterns
Look for patterns in what customers want, fear, and desire across your audience
Automate the personal experience
Use tools like email autoresponders and behavior-based follow-up sequences to scale personalized experiences
Become their advocate
Position yourself as the only place customers need to go, watching their backs and providing everything they need
Maintain long-term contact
Create follow-up systems that keep you in front of prospects when they're ready to buy, not just on first visit