Steps
Change your language
Replace the term 'customer' with 'business friend' to rewire your neural connections and approach
Get their attention
Focus on genuinely capturing their interest rather than just broadcasting your message
Create connection
Find common ground and shared interests to build rapport, like discovering mutual experiences or values
Demonstrate commitment
Show through actions that you're committed to helping them achieve their goals, not just taking their money
Provide value first
Give massive value upfront - more than expected - before asking for payment
Let them judge
Allow customers to experience the value and decide for themselves whether it warrants payment