Eben PaganDiscovery Hub

Three-question niche test for coaching market validation

Before committing to a niche, run it through three questions: Is your customer experiencing pain or urgency, or do they have an irrational passion? Are they proactively searching for solutions? Do they perceive few or no alternatives? You need three 'yes' answers to have a niche worth testing. Not knowing your niche — or targeting the wrong one — is what paralyzes coaches. They don't know which clients to attract or what to say to convert them. The fix is simpler than people expect: start by asking what people already come to you for. Discover needs in the market rather than choosing your preferred audience. Look for customers who are already looking for you, because trying to convince unmotivated prospects is a losing game even for professional marketers.

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Before committing to a niche, run it through three questions: Is your customer experiencing pain or urgency, or do they have an irrational passion? Are they proactively searching for solutions? Do they perceive few or no alternatives? You need three 'yes' answers to have a niche worth testing. Not knowing your niche — or targeting the wrong one — is what paralyzes coaches. They don't know which clients to attract or what to say to convert them. The fix is simpler than people expect: start by asking what people already come to you for. Discover needs in the market rather than choosing your preferred audience. Look for customers who are already looking for you, because trying to convince unmotivated prospects is a losing game even for professional marketers.

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  • Answer11:22

    The Three-Question Niche Test for Profitable Markets

    Use Eben Pagan's 3-question niche test: Is your customer experiencing pain/urgency or irrational passion? Are they proactively looking for solutions? Do they have few or no perceived options? You need three 'yes' answers to have a niche worth testing.

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  • Answer11:22

    Target Customers Already Looking for Solutions

    Look for customers who are looking for you - target people already motivated enough to proactively search for solutions to their problems. Avoid trying to convince unmotivated prospects, which is a difficult game even for professional marketers.

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  • Answer0:05

    The Niche Problem That Paralyzes Coaches

    Not knowing your niche market or targeting the wrong niche. This prevents coaches from attracting high-paying clients because they feel paralyzed and don't know which clients to attract or what to say to convert them.

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  • Answer2:51

    Start Niche Discovery With What People Already Seek You For

    Start by asking what people already seek you out for. Look at what problems they're already coming to you to solve, what you're known for being good at. Discover needs rather than choosing your preferred audience.

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  • Answer14:33

    Focus on What People Already Seek You Out For

    Focus on what others already seek you out for. Ask yourself what you know how to do that people come to you for help with, and what problems you can solve that deliver real relief or results to others.

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