Three mega niches generate most information product revenue
Eighty to ninety percent of information product sales come from three mega niches: health and fitness, relationships and dating, and money, business, and finance. Within those three, there are 29 specific sub-niches that represent multi-million dollar opportunities. The economy has also gone through what I call 'mass nicheification' — businesses increasingly need specialists for highly specific problems rather than generalists. This creates high-value opportunities for modern experts who master micro-niches. The mistake most people make is trying to help everyone, which means their message resonates with no one. Focus your expertise intensely on 5–10 high-value customer problems and apply everything you know to understanding those specific situations.
Relevant Clips4
- Answer17:42
Three Mega Niches Drive 80-90% of Information Product Sales
The three mega niches that generate 80-90% of information product sales are health/fitness, relationships/dating, and money/business/finance. Within these, Eben identifies 29 specific sub-niches that represent multi-million dollar opportunities.
- Answer8:14
Mass Nicheification and the Rise of Micro-Specialists
The economy has undergone 'mass nicheification' where businesses need specialists for increasingly specific problems. This creates high-value opportunities for 'modern gurus' who master micro-niches rather than trying to be generalists.
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Concentrate All Expertise on the Customer's Key Moments
Don't disperse your knowledge across everything. Instead, take all your expertise and focus it intensely on the few specific moments that mean everything to your customers, even if they seem trivial to you as an expert.
- Answer2:44
Narrow to High-Value Pain Points — Not Everything You Know
Focus on specific customer pain points rather than trying to teach everything you know. Find 5-10 high-value needs with emotional urgency, then apply all your expertise to solving those exact problems.