Target urgent high-emotion problems for maximum market value
When you're choosing what to sell, focus on problems where people feel real pain, urgency, and huge emotion. Make a list of every fear, frustration, worry, and anxiety you can solve for others — the ones with the highest emotional charge and the most time pressure. Also look for aspirations that carry irrational but very strong emotional value, like video game mastery or golf performance. And keep an eye on problems created by trends: when businesses are struggling to get online and losing customers, that urgency is money waiting to be captured. The more intensely someone needs relief right now, the more they will pay, and the more loyal they'll be when you deliver. Start where the emotion is highest.
Relevant Clips4
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Pain, Urgency, and Emotion Drive Early Business Revenue
Focus on problems where people have pain, urgency, and huge emotion around something, as these are most likely to generate money when starting out.
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Map Every Fear and Frustration You Can Solve for Others
Make a list of all fears, frustrations, worries and anxieties you can solve for others, focusing on problems with high emotional value and urgency.
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Wants and Aspirations Need Irrational Emotional Stakes
Only pursue wants and aspirations that have irrational but very strong emotional value, like video game mastery or golf performance improvement.
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Find Urgent Problems Created by Current Trends
Identify urgent problems created by trends, like helping businesses get online when they're struggling and need more customers.