Seven universal motivators that trigger buyer action

Every successful marketing message taps one of seven universal motivators. New or News — words like 'announcing' and 'finally' trigger the novelty drive. Discovery — 'uncover,' 'reveal,' 'secret' satisfy our curiosity instinct. Proven Results — 'proof' and 'results' address risk aversion. Love and Attraction tap bonding drives. Health and Wellness speak to survival. Automatic Systems appeal to the desire for ease. And Pain or Risk Avoidance leverages our strongest protective instinct. Each of these taps into fundamental human psychology that's been wired in for thousands of years. When you know which motivator your audience responds to most, you stop guessing with headlines and start engineering response. Align your message with one of these seven and you're working with human nature instead of against it.