Product-first thinking best marketing is in product design
The best marketing happens in product design, not in promotion. When you learn to think like a customer and create products people automatically want to buy, the marketing becomes easy. Focus on the strategic planning and design of the product itself first. Identify your secret techniques or insider knowledge — the things you normally only share with your best customers — and package them into downloadable products that can be mass-delivered at low cost but carry high perceived value. Also customize your front-end products for different market segments while leading everyone to the same core curriculum. Customize the entry point, not the entire system. Product variety on the front end drives acquisition; curriculum consistency drives transformation.
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- Answer2:09
Design Products People Automatically Want to Buy
Focus on the design and strategic planning of products themselves. When you learn to think like a customer and create products people automatically want to buy, it makes the marketing easy. The best marketing happens in product design, not just promotion.
- Answer4:03
Turn Insider Knowledge Into Mass-Delivered Free Products
Identify your secret techniques or insider knowledge that you normally only share with your best customers. Package these into downloadable products that can be mass-delivered at low cost but have high perceived value ($20-$100+).
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One Curriculum Multiple Front-End Products for Different Segments
Create different front-end products that appeal to specific market segments while leading to the same core curriculum. Customize the entry point, not the entire system.