Pain-first business selection beats building fun-idea businesses
Most people try to combine two things they find fun rather than solving urgent problems. Successful businesses focus on areas where people have real pain and urgency, then create systematic solutions rather than brainstorming concepts that sound entertaining. The most important question to ask is: what do I know how to do that relieves problems and pain quickly, or gives people what they're most passionate about? Profitable businesses solve urgent problems or fulfill strong desires where people experience genuine pain and cannot move forward until the problem is resolved. Personal coaching around health, relationships, and debt can charge $100 to $200 or more per session specifically because urgency is built into these problems. Choose pain over fun every time.
Relevant Clips4
- Answer7:57
Profitable Businesses Solve Urgent Recurring Problems
Profitable businesses solve urgent problems or fulfill strong desires where people experience pain and can't move forward until the problem is solved. They focus on recurring needs, create scalable solutions, and charge based on value created rather than time spent.
- Answer6:55
Problem-Oriented Coaching Rates of $100-200 Per Session
Personal coaching, especially problem-oriented coaching around health, relationships, and debt, can charge $100-200+ per session. The key is focusing on areas where people have urgent needs and providing the human support they desire through their problems.
- Answer
The Question That Reveals Your Most Marketable Skill
The most important question is: 'What do I know how to do that relieves problems and pain quickly or gives people what they're passionate about?' This focuses you on creating value through solving urgent needs rather than pursuing fun business ideas.
- Answer11:05
Why Fun-Combination Ideas Fail as Businesses
Most people try to combine two things they find fun rather than solving urgent problems. Successful businesses focus on areas where people have pain and urgency, then create systematic solutions, not 'brainstorm' concepts that sound entertaining.