Genius types framework requires integrating physical, emotional, and conceptual in content

Physical geniuses often try to apply mechanical, cause-and-effect thinking to emotional situations, expecting that doing the right action should produce predictable emotional results. This mismatch is a source of persistent frustration. To reach all genius types with your content, incorporate physical, emotional, and conceptual elements into every lesson. This touches all three orientations and makes your content inherently more interesting to a broader audience. When you design content that speaks only to one genius type — pure conceptual frameworks, for example — you're invisible to the physical and emotional learners who might be your most committed customers.