Dean Jackson: Every Business Interaction Is Marketing

Dean Jackson defines marketing as everything — every interaction, communication, and presentation you have with people. It's not a department or a campaign or a set of tactics. It's the complete surface area of how your business presents itself to the world. The email you send when someone has a problem. The voicemail tone. The onboarding experience. The way your team answers questions. All of it is marketing. This reframe is useful because most small business owners think marketing is the thing they do to get customers — the ads, the posts, the outreach. Jackson's definition reminds you that you're always marketing, which means every touchpoint is an opportunity to create the experience you want your customers to remember and talk about.