Eben PaganDiscovery Hub

Build Product Lines by Breaking One Solution Into Aspects

Don't try to reach everyone with one product — that prevents customer interest because you can't speak specifically to anyone. Instead, create one targeted hit product first to capture a specific customer, then sell them multiple solutions over time. Break your core solution into its different aspects and create specific products for each, including both practical components and psychological ones. Script out specific timeframes and milestones for customer progression: map when they'll achieve results with your first product, and predict when they'll be ready for the next level. Some of the most powerful product ideas come from observing customers in their natural environment to spot small but universal frustrations — the most personal insights often reveal the most universal needs. The product line itself becomes the customer journey.

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Don't try to reach everyone with one product — that prevents customer interest because you can't speak specifically to anyone. Instead, create one targeted hit product first to capture a specific customer, then sell them multiple solutions over time. Break your core solution into its different aspects and create specific products for each, including both practical components and psychological ones. Script out specific timeframes and milestones for customer progression: map when they'll achieve results with your first product, and predict when they'll be ready for the next level. Some of the most powerful product ideas come from observing customers in their natural environment to spot small but universal frustrations — the most personal insights often reveal the most universal needs. The product line itself becomes the customer journey.

Relevant Clips4

  • Answer

    Map Customer Milestones to Predict Next-Product Readiness

    Script out specific timeframes and milestones for customer progression. Map when they'll achieve results with your first product and predict when they'll be ready for the next level.

    → Canonical answer
  • Answer

    Break Solutions Into Psychological and Practical Product Lines

    Break your solution into different aspects and create specific products for each. Look for psychological components alongside practical ones to expand your product line.

    → Canonical answer
  • Answer

    Lead With One Targeted Hit Product Before Expanding

    Create one targeted hit product first to capture customers, then sell them multiple solutions. Trying to reach everyone with one product prevents customer interest.

    → Canonical answer
  • Answer

    Most Personal Frustrations Reveal the Most Universal Needs

    Observe customers in their natural environment to spot small but universal frustrations. The most personal insights often reveal the most universal needs.

    → Canonical answer