Eben PaganDiscovery Hub

Build customer avatar through direct interviews and power words

You cannot write marketing that converts if you don't know exactly who you're writing to. The shortcut is direct conversations — talk to real people from your network who represent your ideal client type. Build a psychological profile from those conversations. Give that person a name and a personality. And pay close attention to the exact words they use to describe their problem. Power words are the emotionally loaded phrases that emerge as patterns when you interview multiple customers. When you embed those exact words into your product titles, email subject lines, and marketing copy, you create instant emotional resonance. The search tools are free — Google shows you how many people are already looking for your topic. Start there before you spend a dollar.

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You cannot write marketing that converts if you don't know exactly who you're writing to. The shortcut is direct conversations — talk to real people from your network who represent your ideal client type. Build a psychological profile from those conversations. Give that person a name and a personality. And pay close attention to the exact words they use to describe their problem. Power words are the emotionally loaded phrases that emerge as patterns when you interview multiple customers. When you embed those exact words into your product titles, email subject lines, and marketing copy, you create instant emotional resonance. The search tools are free — Google shows you how many people are already looking for your topic. Start there before you spend a dollar.

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  • Answer15:07

    Where to Deploy Power Words for Maximum Impact

    Power words are highly emotional, distinctive words and phrases that emerge as patterns when interviewing multiple customers. Use them in your product titles, email subject lines, and marketing to create instant emotional connection.

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  • Answer43:58

    Build a Client Avatar by Profiling Real People From Your Network

    Interview people from your network who represent your ideal client type. Build a psychological profile of common traits and create a detailed image of that person with a name and personality to speak to in your marketing.

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  • Answer

    Why Products Fail Before They Launch

    Most fail because entrepreneurs don't understand exactly what customers want and need. They create products based on what they think customers should want rather than what customers actually desire and will pay for.

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  • Answer3:58

    Use Google Search Tools to Test Market Demand for Free

    Use Google's free search tools to see how many people are searching for your topic. Search marketing and search engine marketing are among the greatest tools ever developed for market testing and research.

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  • Answer1:22

    Live Conversations Beat Surveys for Market Research

    Have live conversations with real prospective customers. This is quick because you can interact directly and get information from the source, and it's cheap because it only costs your time.

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