“Getting someone to give you money is one of the hardest skills to acquire - even borrowing $100 from someone requires significant relationship building and trust”
About John Carlton
John Carlton (6 July 1866 – 13 August 1945) was an Australian cricketer. He played 16 first-class cricket matches for Victoria between 1891 and 1897.
Relevant Clips4
- Teaching▶ 3:11
Getting Someone to Give You Money Is the Hardest Skill
Getting someone to give you money is one of the hardest skills to acquire - even borrowing $100 from someone requires significant relationship building and trust
- Teaching▶ 11:18
The Appeal-O-Meter — Why Customers Want Magic Solutions
John Carlton's 'Appeal-O-Meter' shows that the less work and time required, the higher the appeal and perceived value, with customers wanting 'magic' solutions
- Teaching▶ 1:52
Getting Someone to Buy Is Harder Than Borrowing Money
The hardest skill in business is getting someone to take out their wallet and give you money - it requires deeper trust than even borrowing $100 from a friend
- Teaching
Getting People to Open Their Wallets Is the Hard Part
Getting someone to open their wallet and give you money is the hardest thing to learn in business