If you can't measure it, validate it, or verify it, then you don't really have anything to go on — but specific, tangible things are much more believable

If you can't measure it, validate it, or verify it, then you don't really have anything to go on — but specific, tangible things are much more believable. Vague claims create skepticism; measurable specifics create conviction.

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If you can't measure it, validate it, or verify it, then you don't really have anything to go on — but specific, tangible things are much more believable. Vague claims create skepticism; measurable specifics create conviction.

Relevant Clips1

  • Teaching9:42

    Specific, Measurable Claims Are More Believable

    If you can't measure it, validate it, or verify it, then you don't really have anything to go on - but specific, tangible things are much more believable