David McClelland's three core human motivators — power, affiliation, and achievement — map to the conceptual, emotional, and physical brains respectively
Understanding McClelland's model gives you a framework for diagnosing what drives any individual: power maps to the conceptual brain, affiliation maps to the emotional brain, and achievement maps to the physical brain.
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McClelland Three Motivators Map to Three Brain Types
David McClelland's three core human motivators are power, affiliation, and achievement, which map to the conceptual, emotional, and physical brains respectively