“Understand your motivation type - whether you move toward success or away from failure, toward love or away from rejection, toward power or away from loss of significance”
About David McClelland
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation need theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants.
Relevant Clips3
- Teaching▶ 35:27
Know Whether You Move Toward Goals or Away From Fear
Understand your motivation type - whether you move toward success or away from failure, toward love or away from rejection, toward power or away from loss of significance
- Teaching▶ 11:22
Three Evolutionary Drives Behind Human Motivation
Behind power, affiliation, and achievement are three evolutionary drives: survival, sex, and social status
- Teaching
McClelland Three Motivators Map to Three Brain Types
David McClelland's three core human motivators are power, affiliation, and achievement, which map to the conceptual, emotional, and physical brains respectively