Eben PaganDiscovery Hub

When something registers in the brain and gets repeated, we become more familiar with it and tend to like things we're familiar with

When something registers in the brain and gets repeated, we become more familiar with it — and we tend to like things we're familiar with. This is why repetition in naming, branding, and messaging builds affinity beyond mere recognition.

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When something registers in the brain and gets repeated, we become more familiar with it — and we tend to like things we're familiar with. This is why repetition in naming, branding, and messaging builds affinity beyond mere recognition.

Relevant Clips1

  • Teaching1:51

    Familiarity Breeds Liking in Brand Name Recognition

    When something registers in the brain and gets repeated, we become more familiar with it and tend to like things we're familiar with

    → Canonical teaching