Elite clients have many options and choices, which frees them from social survival behaviors that less affluent people must maintain

Eben notes 'a lot of people don't have like a financial mobility and a lot of choice in their life and so they kind of have to be nice to everyone in a way or they have to do all these social kinds of conventions because it's kind of survival for them you know whereas the elite kind of affluent clients that we're after that's not where they live they have lots of choice'