An elevator pitch must be compelling enough that someone would want to do business with you by the time you reach your floor - you only have a few seconds to make this impression

Eben explains the elevator concept: 'If you were in an elevator and someone asked you, what do you do? What would you say? Now whatever you answer must be compelling enough that the person you're talking to would wanna do business with you by the time that you reached the floor that you were going to.'