How to Write High-Converting Marketing Copy

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How-ToFrom the source
How to Create High-Converting Marketing Copy -- The seven essential elements every marketing piece needs to convert prospects into customers

Steps

  1. Write a powerful headline

    Create a headline that communicates a powerful benefit immediately using proven formulas like 'free' or 'how to'. Don't waste it being cute or with small talk.

  2. Tell your conversion story

    Share where you started, how you tried and failed, your breakthrough moment, how you got consistent results, systematized it, and proved it works for others.

  3. Present your solution

    Introduce your product as the result they want and solution to their problems, not as something you're trying to sell them.

  4. Create marketing bullets

    Summarize all benefits and outcomes into tight, condensed bulleted messages that grab attention and communicate value quickly.

  5. Frame your price

    Discuss time invested, comparative costs, and how you've bundled expensive items into one affordable product rather than just stating the price.

  6. Remove risk

    Offer money-back or better-than-money-back guarantees to take away perceived risk and allow more prospects to get involved.

  7. Include clear action steps

    Walk prospects through exactly what to do step by step—click this button, fill out this form, enter payment details, complete order.

Relevant Clips3

  • How-To

    How to Write Marketing Copy That Converts Features Into Benefits -- A systematic approach to transforming product features into compelling benefits that make prospects want to buy

  • How-To

    How to Create High-Converting Marketing Copy -- The seven essential elements every marketing piece needs to convert prospects into customers

  • How-To

    How to Build Powerful Headlines That Convert -- A systematic approach to creating headlines that capture attention and motivate action