Steps
Identify starting situation
Begin where your prospect currently is - frustrated, average, unsuccessful in their area of challenge
Share failure story
Tell a vivid emotional story of trying conventional approaches and failing
Reveal breakthrough moment
Share the insight or discovery that miraculously worked and changed everything
Demonstrate consistent results
Show how you achieved predictable, repeatable outcomes after the breakthrough
Create systematic method
Explain how you refined your discoveries into a system, product, or service
Provide social proof
Share how others used your system and achieved consistent results too
Move the free line
Give away one integral technique to build trust and demonstrate value