Product Launch Mechanics: Title, Timing, and Gatekeepers

A successful product launch starts well before release day. Spend at least six months testing your title with about 30 people — it's the single most critical element determining whether your product gets attention at all. When you're writing for media coverage, write for television producers and journalists, not for your end customers. Producers are the gatekeepers who decide what gets seen, and they need a different hook. Launch during psychological timing windows when your audience is naturally primed to think about your topic — health and wealth products, for instance, have a natural entry point around January 1st. Survey your existing email list with tools like SurveyMonkey to ask specific questions about exact problems before you finalize positioning. Assumptions about what your audience needs are almost always wrong; the data is always worth getting.