Primal emotional trigger words outperform logical marketing language
Human beings are primarily driven by older brain centers — reptilian and mammalian — rather than logical reasoning. Marketing that tries to logically convince people fails. Marketing that gets into rapport with what's already emotionally motivating your prospect wins. Become like an archeologist: research the specific words that evoke the greatest primal and emotional responses in your target customers. 'Free' is the most powerful word in marketing because it triggers maximum emotional response. 'Shark' triggers more primal response than 'fish' or 'animal.' Use plain, specific language a high school student can understand, and include the exact power words your prospects use to describe their own problems and desires. Test different words to find those that generate the strongest response. Logic doesn't move people. Emotion moves people, logic justifies.
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Marketing Must Target Primal Drives Not Logical Reasoning
Human beings are primarily driven by older brain centers (reptilian and mammalian) rather than logical reasoning. Marketing must target these primal drives and emotional responses instead of trying to logically convince people to buy. The most effective marketing gets into rapport with what's already motivating prospects emotionally.
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Test Words That Generate the Strongest Primal and Emotional Response
Marketers should become like archeologists researching the specific words that evoke the greatest primal and emotional responses in their target customers. Focus on words that trigger high emotional value rather than clever or logical phrases. Test different words to find those that generate the strongest response.
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Most Powerful Marketing Words Trigger Primal Emotional Responses
The most powerful marketing words trigger primal emotional responses rather than logical thinking. 'Free' is the most powerful word because it creates maximum emotional response. Words like 'shark' trigger more primal response than 'fish' or 'animal'.
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Use Plain Language and Your Prospects' Own Words in Marketing
Use plain specific language that a high school student can understand, and include the exact power words your prospects use to describe their problems and desires.