Niche Is a Specific Need, Not a Demographic Group
Most people get niching wrong because they define their niche as a demographic — 'I work with women over 40' or 'I help small business owners.' Your niche isn't the group you want to sell to. It's the specific need that group has. The distinction changes everything downstream: your marketing, your content, your positioning, your pricing. To build a high-ticket coaching business, narrow further — focus only on clients who can afford premium fees and invest in high-ticket packages. You should be excluding many potential clients, not trying to serve everyone. The tool-fit framing closes it: position yourself as having tools to help people get what they want, not as trying to sell them something.
Relevant Clips3
- Answer8:06
Your Niche Is a Specific Need Not a Demographic Group
Your niche isn't the demographic group you want to sell to, but the specific need that group has. Focus on identifying and serving a particular problem or desire rather than just targeting a general audience.
- Answer1:03
Narrow to Clients Who Can Pay High Fees
Narrow your niche to focus only on clients who can afford to pay high fees and invest in high-ticket coaching packages. You should exclude many potential clients rather than trying to serve everyone.
- Answer2:46
Position Yourself as Having Tools Not as Trying to Sell
Position yourself as having tools to help them get what they want, not trying to sell them something. Ask to meet and see if your tools would be a good match for their needs.