Eben PaganDiscovery Hub

Move the free line give best ideas before asking to buy

Technology has made it possible — and necessary — to give away massive value upfront for free. Move the free line. Give away content, training, and tools that would have cost hundreds or thousands of dollars to distribute just ten years ago. This is not charity — it is the highest-leverage trust-building mechanism in existence. Most people won't buy the first time, or the tenth time. But every communication that delivers real value deposits into the trust account. When you're ready to make an offer, start with low-risk ways to engage: free reports, free consultations, free training. Then follow up with the paid offer after they've already experienced your methodology. Use plain language, clear guarantees, and tell customers exactly what to do with step-by-step instructions. Don't assume they know how to buy.

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Technology has made it possible — and necessary — to give away massive value upfront for free. Move the free line. Give away content, training, and tools that would have cost hundreds or thousands of dollars to distribute just ten years ago. This is not charity — it is the highest-leverage trust-building mechanism in existence. Most people won't buy the first time, or the tenth time. But every communication that delivers real value deposits into the trust account. When you're ready to make an offer, start with low-risk ways to engage: free reports, free consultations, free training. Then follow up with the paid offer after they've already experienced your methodology. Use plain language, clear guarantees, and tell customers exactly what to do with step-by-step instructions. Don't assume they know how to buy.

Relevant Clips5

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    Give Away Massive Value First to Build Trust and Brand

    Give away massive value upfront for free to build trust and brand recognition. Create content, training, or tools that would normally cost hundreds or thousands of dollars and offer them at no charge to potential customers.

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  • Answer12:51

    Offer Plain-Language Money-Back Guarantees Instead of Jargon

    Offer clear money-back guarantees in plain language. Instead of '100% money back guarantee,' say 'if you don't like it, just send it back and I will give you all your money back.'

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  • Answer6:06

    Stair-Step Marketing — Offer Free Reports Before Your Paid Offer

    Start with low-risk ways for prospects to engage before asking for the sale. Offer free reports, consultations, or trainings first, then follow up with your paid offer.

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  • Answer6:06

    Give Away Your Best Ideas — Move the Free Line

    Move the free line and give away your best ideas. Technology now makes it possible to give away valuable content that used to cost thousands to distribute.

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  • Answer13:27

    Tell Customers Exactly How to Buy — Never Assume They Know

    Tell customers exactly what to do with specific step-by-step instructions. Don't assume they know how to buy - spell out every action they need to take.

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