Memorable product names combine benefit description with repetitive sounds

Create names that are impossible to forget by combining benefit description with repetitive sounds. Use alliteration and rhyming — like Coca-Cola, which describes its contents while using multiple C sounds that stick in memory. A name should do two jobs simultaneously: tell the prospect what they're getting and embed itself in their memory through sound patterns. Generic names require expensive brand-building to become meaningful. Benefit-plus-sound names do that work automatically because they're already memorable and already descriptive. This is a high-leverage decision that most product creators make carelessly.