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Innovation Is New Different and Better From Customer View

Innovation is something that's new, different from what came before, and better — from the customer's perspective, meaning customers would actually prefer to pay for this new thing over the old alternative. It's not just creating something new for the sake of novelty, or different because you think it should be. The customer's judgment is what determines whether something is an innovation or just a change. Project managers illustrate a related principle: they're valuable because they're willing to take full responsibility for delivering results, while most people only want to show up and do their work. When problems occur, most people point fingers — project managers take ownership of whether something gets done. Both innovation and ownership require you to accept the customer's or stakeholder's standard, not your own comfort.

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Innovation is something that's new, different from what came before, and better — from the customer's perspective, meaning customers would actually prefer to pay for this new thing over the old alternative. It's not just creating something new for the sake of novelty, or different because you think it should be. The customer's judgment is what determines whether something is an innovation or just a change. Project managers illustrate a related principle: they're valuable because they're willing to take full responsibility for delivering results, while most people only want to show up and do their work. When problems occur, most people point fingers — project managers take ownership of whether something gets done. Both innovation and ownership require you to accept the customer's or stakeholder's standard, not your own comfort.

Relevant Clips2

  • Answer6:12

    Project Managers Take Ownership When Others Point Fingers

    Project managers are valuable because they're willing to take responsibility for delivering results, while most people only want to show up and do their work. When problems occur, most people point fingers, but project managers take ownership of whether something gets done and communicate about delays.

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  • Answer4:31

    Marketing Is Scalable Sales — Most Successful Marketers Started Face-to-Face

    Innovation is something that's new, different from what came before, and better from the customer's perspective - meaning customers would rather pay for this new thing. It's not just creating something new for the sake of being new or different because you think it should be.

    → Canonical answer