Information products offer unmatched business model advantages
Information products — books, ebooks, video trainings, podcasts, webinars, online classes, coaching programs — package knowledge to help others achieve specific results, and they carry business advantages that almost no other model can match. They can be created and delivered from anywhere. They perform well during economic downturns because people invest in learning when they need to adapt. They tap into a growing $400 billion information industry as society increasingly values knowledge over physical possessions. Products can sell from $20 for books up to $24,000 for high-end coaching programs, with the value — not the format — determining the price. I started with a single ebook and turned it into a multi-million dollar business. The leverage is extraordinary.
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Information Products Thrive Even During Economic Downturns
Information products offer exceptional business advantages: they can be created and delivered from anywhere, perform well during economic downturns, and tap into the growing $400 billion information industry as society values knowledge over physical possessions.
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Information Products Sell from $20 to $24,000
Information products can generate substantial revenue across a wide price range. Products can sell from $20 for books up to $24,000 for high-end coaching programs, with value determining price rather than format.
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What Counts as an Information Product
Information products include books, ebooks, video trainings, podcasts, webinars, online classes, coaching programs, CDs, DVDs, and any format that packages knowledge to help others achieve specific results.