Give value three times before asking — education-based marketing sequence
Give valuable content three times before you ask for anything in return. This is the foundation of education-based marketing. The sequence is simple: offer something valuable in exchange for an email opt-in, send genuinely useful content that helps them succeed, provide more value, then make an offer. By the time you ask, they feel like they've been receiving more than they give — and that imbalance triggers reciprocity naturally. The best way to do this is to lead with your best content upfront: real insights, behind-the-scenes details, authentic challenges. Make your subscribers feel like insiders with a backstage pass, not just an audience. Giving your best content triggers reciprocity most powerfully. An email newsletter follow-up series built on this principle can multiply business results ten times over.
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Give Value Three Times Before Asking Customers to Buy
Give valuable content three times before asking for anything in return. For example: offer valuable content for an email opt-in, send helpful newsletters or videos, provide more value, then ask them to buy something. This builds trust and makes customers feel they're always receiving more than they give.
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Give Best Content Upfront and Share Behind-the-Scenes to Create Insiders
Give your best content upfront to trigger reciprocity - this could be valuable reports, serious content-rich emails, or videos. Share behind-the-scenes details and authentic challenges to create a backstage pass feeling, making subscribers feel like insiders rather than just an audience.
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Email Newsletter Follow-Up Can 10x Your Business Results
According to Eben Pagan, adding an email newsletter follow-up series can increase business results by 10x. He estimates his business would be one-tenth the size without his email newsletter system.