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Genuine enthusiasm is contagious — you go first

Genuine enthusiasm is the most important and most overlooked element in selling. If you're not genuinely excited about what you're offering, it's nearly impossible to get your customer excited about paying you — enthusiasm is contagious and infectious. The underlying principle is 'you go first.' If you want your customer to be in a particular emotional state, you must enter that state first. You can't expect excitement from a prospect when you're not genuinely excited yourself. This is deeper than faking enthusiasm — it means you need to actually care about what you're selling, believe in the result, and let that belief radiate outward. Genuine emotion transfers; performance doesn't.

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Genuine enthusiasm is the most important and most overlooked element in selling. If you're not genuinely excited about what you're offering, it's nearly impossible to get your customer excited about paying you — enthusiasm is contagious and infectious. The underlying principle is 'you go first.' If you want your customer to be in a particular emotional state, you must enter that state first. You can't expect excitement from a prospect when you're not genuinely excited yourself. This is deeper than faking enthusiasm — it means you need to actually care about what you're selling, believe in the result, and let that belief radiate outward. Genuine emotion transfers; performance doesn't.

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    Genuine Enthusiasm — The Most Overlooked Sales Element

    Genuine enthusiasm is the most important and overlooked element. If you're not genuinely excited about what you're selling, it's nearly impossible to get customers excited about paying you. Enthusiasm is contagious and infectious.

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  • Answer1:04

    You Go First — The NLP Principle for Emotional Influence

    The principle is 'you go first' - if you want your customer to be in a particular emotional state, you must enter that emotional state first. You can't expect them to be excited if you're not genuinely excited yourself.

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