Entrepreneur identity over product attachment prevents burnout

Don't fall in love with your product — fall in love with your identity as an entrepreneur. When people copy you, steal your ideas, or your product stops working, they're only threatening one thing. If your identity is tied to that one thing, you're devastated. But if you see yourself as a problem solver and opportunity creator, you realize you can generate better ideas than anyone can steal. You can always create more. The attachment to a single product is what makes entrepreneurs fragile. The ones who last are the ones who know they can produce good ideas on demand. Release the product. Keep the identity.

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Don't fall in love with your product — fall in love with your identity as an entrepreneur. When people copy you, steal your ideas, or your product stops working, they're only threatening one thing. If your identity is tied to that one thing, you're devastated. But if you see yourself as a problem solver and opportunity creator, you realize you can generate better ideas than anyone can steal. You can always create more. The attachment to a single product is what makes entrepreneurs fragile. The ones who last are the ones who know they can produce good ideas on demand. Release the product. Keep the identity.

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