Email autoresponders systematize relationship building at scale

Use email autoresponders to create a systematic relationship-building process. Load up a sequence of personal communications that get sent automatically when someone joins your list. Think about how you would build the relationship if you were visiting them in person, step by step — then recreate that experience through email. Relating is an ongoing process of finding commonality and connection; when you keep relating over time, you eventually produce the emotion of 'relation.' Relationship is what forms when that emotional bond solidifies through repeated contact. Autoresponders let you run this process for thousands of people simultaneously without losing the personal quality that makes it work.