Better-than-risk-free guarantees can double sales by eliminating purchase fear
Money-back guarantees can increase sales by 10 to 50 percent, while better-than-risk-free guarantees can often double your sales. Try-before-you-buy offers can double, triple, or more your results depending on the offer. The puppy dog close means letting customers try your product before they buy it — like letting someone take a puppy home for a few days before deciding. They fall in love and come back to pay, whereas far fewer people buy when forced to decide on the spot. A better-than-risk-free guarantee gives customers their money back plus something extra, like keeping the product or receiving additional compensation. I honor these immediately when requested. The psychological barrier to purchase is risk of loss; eliminate that and you unlock a much larger pool of buyers.
Relevant Clips3
- Answer4:49
How the Puppy Dog Close Works in Practice
The puppy dog close means letting customers try your product before they buy it. Like letting someone take a puppy home for a few days before deciding - they fall in love and come back to pay, whereas fewer people buy when forced to decide on the spot.
- Answer2:25
Better-Than-Risk-Free Guarantees — Money Back Plus More
A better-than-risk-free guarantee gives customers their money back plus something extra, like keeping the product or receiving additional compensation. Eben offers full refunds plus $100 cash at seminars, which he honors immediately when requested.
- Answer2:10
How Much Guarantees Increase Sales — Real Numbers
Money-back guarantees can increase sales by 10-50%, while better-than-risk-free guarantees can often double your sales. Try-before-you-buy offers can double, triple, or even more your results depending on the offer.