AI taste and curation as the new competitive differentiator
As AI makes creation accessible to everyone, taste and the ability to curate become the key differentiators. Think about how Steve Jobs operated — he had strategic vision and directed the best talent without doing technical work himself. He was curating and saying 'yes, more of that' to great work. That's the role AI users need to step into. Think of AI tools as having individual brains that need strategic coordination, like managing a team. Each tool has its own intelligence that requires direction and orchestration. Creative professionals must develop their critical eye for curation and master aesthetic fundamentals like composition, color theory, and style. The commodity being democratized is creation. The scarce thing that compounds is judgment.
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The Steve Jobs Model for AI Creative Direction
Like Steve Jobs who had strategic vision and directed the best talent without doing technical work himself, AI users should focus on taste, vision, and creative direction while letting AI handle execution. Jobs was curating and saying 'yes, more of that' to great work.
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Taste and Curation as the AI-Era Creative Differentiator
Creative professionals must develop their critical eye for curation and master aesthetic fundamentals like composition, color theory, and style. As AI makes creation accessible to everyone, taste and the ability to curate become the key differentiators.
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Orchestrate AI Tools Like Managing a Smart Team
Think of AI tools as having individual 'brains' that need strategic coordination, similar to managing a team. Each tool has its own intelligence that requires direction and orchestration to work together effectively.