Two Ways To Win In Business with Eben Pagan
Eben Pagan reveals two fundamentally different ways to define winning in business and explains why most entrepreneurs focus on the wrong type of success. He teaches how to shift from results-based thinking to system-based success metrics for sustainable business growth.
Teachings 4
There are two distinct types of winning in business culture: beating the other guy versus getting what you want
Many business people get so caught up trying to beat competitors that they don't pay attention to building a good business and making profit
Business leaders must consciously decide their definition of winning and communicate it clearly to their team
You need to decide where you are in terms of win, what your business is focused on winning, how you think about winning, and how you communicate wins to your team
Define winning as following your system and keeping commitments, independent of immediate results
Instead of defining winning by results, define it as 'did I follow that system?' or 'did I keep that commitment?' because results are just byproducts of actions with only indirect control
There's often a large disconnect in time between the actions you take and the results you see
We think today's results came from today's sales letter or ad, but what really determined those results is what you did or didn't do 3-5 years ago
Perspectives 1
Today's business results are determined by actions taken years ago, not recent activities
If you were up at 5:00 a.m. practicing writing headlines and improving copywriting ability 3-5 years ago, that's what made yesterday's sales letter high quality—not the recent work
Quotable Moments 4
“For some people, win means to beat the other guy. And a lot of people in business are so caught up trying to beat the other guy that they don't pay any attention to actually building a good business and making any profit because they're so focused on that.”
— Eben Pagan“What really determined those results? It's probably what you did or didn't do 3 years ago or 5 years ago.”
— Eben Pagan“The results are just a byproduct of the actions that we take. And so I think we get so obsessed with this, you know, defining the winning as the results, but the results are just the byproduct and we have essentially no control over that byproduct per se directly.”
— Eben Pagan“my definition of winning becomes did I follow that system? Um or I made a you know made a commitment. Did I did I keep that commitment independent of what result I got?”
— Eben Pagan
How to Redefine Winning in Your Business
A framework for shifting from results-based to system-based success metrics
- 1
Identify Your Current Win Definition
Examine whether you're focused on beating competitors or achieving your own goals, and how you currently measure daily, weekly, and monthly success.
- 2
Choose Your Win Type
Decide if winning means beating others or getting what you want, and commit to the latter for sustainable business growth.
- 3
Create System-Based Metrics
Define winning as following your established systems and keeping commitments, regardless of immediate results.
- 4
Communicate to Your Team
Clearly communicate your new definition of winning to your team so everyone understands what success looks like.
- 5
Focus on Long-Term Actions
Recognize that today's results come from actions taken years ago, so invest in consistent daily practices that will pay off in the future.
Questions Answered
What are the two types of winning in business
“For some people, win means to beat the other guy. And a lot of people in business are so caught up trying to beat the other guy that they don't pay any attention to actually building a good business and making any profit because they're so focused on that. And the other type of win is to get what you want.”
— Eben Pagan
The two types of winning are: beating the other guy (competing against others) and getting what you want (achieving your own goals). Most businesses get caught up in the first type and neglect actually building a profitable business.
How should you define winning in business
“my definition of winning becomes did I follow that system? Um or I made a you know made a commitment. Did I did I keep that commitment independent of what result I got?”
— Eben Pagan▶ 2:34
Define winning as following your system and keeping your commitments, independent of the results you get. Results are just byproducts of your actions, and you only have indirect control over them.
Why don't today's actions determine today's results
“What really determined those results? It's probably what you did or didn't do 3 years ago or 5 years ago. you know, if you were up at 5:00 a.m. in the morning and practicing writing headlines and improving your ability to to write copy”
— Eben Pagan▶ 1:33
There's often a large time disconnect between actions and results. Today's business results are actually determined by what you did or didn't do 3-5 years ago, not by recent work or activities.
How do you measure business success correctly
“The results are just a byproduct of the actions that we take. And so I think we get so obsessed with this, you know, defining the winning as the results, but the w the results are just the byproduct and and we have essentially no control over that byproduct per se directly.”
— Eben Pagan▶ 2:34
Instead of measuring success by results, measure it by whether you followed your system and kept your commitments. Results are byproducts that you can only influence indirectly through consistent actions over time.
What mistake do entrepreneurs make when defining success
“And a lot of people in business are so caught up trying to beat the other guy that they don't pay any attention to actually building a good business and making any profit because they're so focused on that.”
— Eben Pagan
Entrepreneurs often get obsessed with beating competitors or achieving immediate results, rather than focusing on building good systems and profitable businesses. They also mistakenly attribute today's results to recent actions instead of recognizing the long-term nature of business building.
Summary
The Two Types of Winning in Business Culture
Eben introduces his concept of two fundamentally different ways people define winning in business. The first type focuses on beating competitors, while the second focuses on achieving your own goals. He explains why the competitive mindset often prevents entrepreneurs from building profitable businesses.
The Time Disconnect Between Actions and Results
The discussion shifts to a crucial business insight about timing. Eben reveals that today's results are actually determined by actions taken 3-5 years ago, not recent work. He uses the example of early morning headline practice to illustrate how past habits create present success.
Redefining Success Through Systems
Eben presents his alternative approach to measuring business success. Instead of focusing on results, he teaches entrepreneurs to define winning as following systems and keeping commitments. This approach provides more control and sustainable growth since results are merely byproducts of consistent actions.

Counterpoint
Claim: “Winning in business means beating the competition and getting better results than others”
Reframe: True winning means getting what you want and following systems that lead to your desired outcomes
Many people in business are so caught up trying to beat the other guy that they don't pay attention to actually building a good business and making any profit
Claim: “Business success should be measured by daily, weekly, or monthly results”
Reframe: Success should be measured by whether you followed your system and kept your commitments, regardless of immediate results
Results are just byproducts of actions taken years ago, and we have essentially no direct control over those byproducts—only indirect control
Claim: “Today's results reflect the quality of today's work and efforts”
Reframe: Today's results are determined by the work and habits you built 3-5 years ago, not recent activities
If you were up at 5:00 a.m. practicing writing headlines years ago, that's what made yesterday's sales letter high quality, not the recent work
Key Points 5
There are two distinct types of winning in business culture: beating the other guy versus getting what you want
Business leaders must consciously decide their definition of winning and communicate it clearly to their team
▶ 0:32Today's business results are determined by actions taken years ago, not recent activities
▶ 1:33Define winning as following your system and keeping commitments, independent of immediate results
▶ 2:34There's often a large disconnect in time between the actions you take and the results you see
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Topics
Coaching Strategies
Business Frameworks
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